Champion3 launch of BST’s Carbon Fibre wheels at Yamaha XMax Day in Bangkok

In late 2024, Bangkok became the stage for an exciting milestone in two-wheel performance. Champion3 successfully organised the Yamaha XMax Day for BST Asia, marking the official arrival of Blackstone Tek’s (BST) world-renowned carbon fibre wheels into the Asian market—tailor-made for the popular Yamaha XMax scooter.

Held at the sleek Pirelli Showpow store, the event was a perfect blend of innovation, performance, and community. Champion3 brought their A-game, executing a premium experience that mirrored the cutting-edge technology of BST wheels. From branding to logistics, the agency’s professionalism was on full display, reinforcing why they’re trusted by elite global brands entering the Asian market.

The highlight of the day? A hands-on demonstration that let XMax riders feel the difference for themselves. Champion3 invited owners to fit the new super-lightweight carbon fibre wheels to their scooters and head out for a test ride. The result was undeniable—improved handling, quicker acceleration, and better control, all thanks to the reduced unsprung weight.

The success of Yamaha XMax Day underscored not just BST’s commitment to innovation, but also Champion3’s capability as a top-tier marketing partner. By seamlessly blending strategic planning with deep industry knowledge, Champion3 proved they’re more than just an agency—they’re a launchpad for brands aiming to make real impact in Asia.